**Balmain Fall ’24: Olivier Rousteing Weaves Bordeaux Heritage into Paris Fashion Week with Grapes, Snails, and Plaid Flair**
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Olivier Rousteing, Balmain’s Creative Director, wowed the crowd once again at Paris Fashion Week with a collection that felt both personal and polished. Since taking the reins in 2011 at just 25, this marks the first time he’s drawn inspiration from his hometown of Bordeaux—a famous wine region in France where he grew up with his adoptive mother, Lydia. The collection feels like a nod to how his style has matured over time, much like a fine wine.
Grapes took center stage on the runway, appearing in all sorts of creative ways. From red and purple grape patterns on sleek, single-color outfits to grape embellishments on dresses, tops, and even accessories like earrings and picnic baskets, the theme was clear and playful.
Rousteing’s childhood memories played a big role in shaping the collection. He recalled going on picnics with his mother, who often wore trench coats and spread out gingham blankets. That influence came through in the black and white plaid pieces, including flowing maxi dresses and off-the-shoulder styles decorated with white grape vines.
He also reimagined his mother’s classic trench coat by adding bold details like oversized lapels, sleeve loops, and gold snail buttons on the shoulders. The snail motif popped up throughout the collection, too, with gold-plated tops, snail-shaped earrings, and belts adding a whimsical touch.
With its rich storytelling and detailed craftsmanship, Rousteing’s latest collection made a powerful impression and stood out as a highlight of Paris Fashion Week.