1. **Beyoncé Takes Center Stage in Levis’ Bold New Denim Campaign**
2. **Levis Taps Beyoncé for a Striking Denim Revival**
3. **Beyoncé Brings Star Power to Levis’ Fresh Denim Lineup**
4. **Levis Names Beyoncé the Face of Its Latest Denim Vision**
5. **Beyoncé Headlines Levis’ New Era of Denim Style**
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Beyoncé is turning heads in Levi’s latest campaign, “Reimagined,” where she brings a fresh twist to a classic look. After making waves with her song “Levi’s Jeans” from her new country album, fans were thrilled to see her front and center in this stylish launch.
In the campaign, she’s dressed head-to-toe in Levi’s—rocking a cropped white t-shirt, form-fitting blue jeans, and a denim cowboy hat, all set against the backdrop of a laundromat. Her platinum blonde curls frame her face beautifully, highlighting her glowing skin and hazel eyes.
The campaign kicks off with a segment called “Launderette,” a modern spin on Levi’s famous 1985 ad featuring Nick Kamen. But this time, instead of tossing rocks into a washing machine, Beyoncé adds diamonds along with her jeans in a sleek video directed by Melina Matsoukas.
She shared how proud she is to collaborate with Levi’s, saying the campaign captures the essence of American style while offering a fresh, female perspective on denim—something she feels has been missing in the past.
Beyond music, Beyoncé continues to show her range as a businesswoman, with her Cécred haircare line, her whiskey brand SirDavis, and now this bold new fashion campaign.