**A Glamorous Evening at the 2024 15 Percent Pledge Gala: Kelly Rowland Dazzles in Benchellal, Jordyn Woods Stuns in Harbison.Studio, Claire Sulmers Shines in Matopeda, Aurora James Radiates in Christopher John Rogers, and More Style Highlights**
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The 15 Percent Pledge recently hosted its third annual gala in Los Angeles, marking the first time the event was held in the city. The celebration took place at Paramount Studios and honored Black excellence, drawing a crowd of celebrities and industry leaders. The initiative, launched by creative director and activist Aurora James, urges retailers to allocate 15% of their shelf space to Black-owned businesses. So far, more than 28 retailers have joined the movement, helping redirect nearly $14 billion in revenue to these brands.
Major companies like Nordstrom, Sephora, Vogue, and Bloomingdale’s have already signed on, and the list continues to grow.
The black-tie event was a showcase of fashion and style. Claire Sumers, CEO of Fashion Bomb, wore a striking gown by Nigerian designer Matopeda and mingled with stars like Kelly Rowland, who turned heads in a chocolate and gold Mohamed Benchellal dress. Kelly completed her look with a sleek bob, bold gold earrings, and lioness rings.
Tracee Ellis Ross embraced earthy tones in a fur coat by Fear of Gold, cinched with a leather belt and paired with mocha Saint Laurent heels. Aurora James, the evening’s host, wore a standout ensemble by Christopher John Rogers, featuring a cream blouse with a teal 3D flower, an avant-garde skirt, teal strappy heels, and Bulgari jewelry.
Jordyn Woods kept it classic in a neutral-toned Harbison.Studio dress with colorful buttons and black gloves, perfectly capturing the event’s elegant vibe. She was seen reconnecting with Claire Sumers, reminiscing about their time at Paris Fashion Week.
Emma Grede, Chairwoman of the 15 Percent Pledge and Co-founder of Good American, wore a sleek black blazer dress by Aliette, accented with a 3D organza rose. Model Ashley Graham made a statement in an emerald green gown with sequins, feathers, and cutouts.
Sabrina Idris chose a refined look with a Kwame Adusei maxi dress, pointed stilettos, and a chic black mini bag. Angela Rye stood out in a futuristic gold Dolce & Gabbana outfit with a built-in corset, while Monique Rodriguez, CEO of Mielle Organics, brightened the room in a colorful Christopher Rogers dress and a Judith Leiber clutch.
The 15 Percent Pledge plays a vital role in pushing major retailers to support Black-owned brands, which have often been overlooked due to systemic barriers. It’s about holding companies accountable and promoting real inclusivity. For those interested in supporting the cause or getting involved, more information is available at 15PercentPledge.org.